Opinion by Richard Baird
NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and brand identity for NAU that would extend across business cards, stationery, brochure, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complimentary colour palette.
Opinion by Richard Baird
Maven is described by Design By Toko, the Sydney-based design studio behind its recent rebranding, as a top-tier architecture recruitment agency operating worldwide. Drawing on the built environment and with the intention of expressing the agency’s prominence within the architecture industry Toko developed a brand identity of simplicity and impact through bold solid form and single colour that links business cards, brochure and soon to launch website. This use of form and colour, its dominance across each touchpoint, establishes a strong continuity, yet is softened using lighter colour and over-print in its implementation across Maven Publishing’s Chasing the Sky, a book that showcases twenty of Australia’s leading women in architecture.
The Best Awards is an annual celebration of interactive, graphic, product and spacial design work from New Zealand and Australia, run by The Designer’s Institute. This year’s event will take place on Friday 6th October at Auckland’s Viaduct Events Centre where winning studios will be awarded a Gold Pin for best in category, a Supreme Pin for best in discipline or a Purple Pin for those considered to have lifted the bar of design.
Other awards include The John Britten Black Pin, which will be given to an individual for their leadership, vision and achievements nationally and internationally, and The Designer’s Institute of New Zealand Black Pin for Outstanding Achievement. This will be awarded to a member who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. The judging process and criteria can be seen here.
To coincide with the publication of the finalists BP&O looks back at those projects reviewed on the site and up for awards in October. Finalists include Re, Frost, Akin, Studio Brave and Richards Partners. Congratulations from BP&O to all the studios up for awards.