Opinion by Richard Baird.
Tina Frey is an American homeware designer with a studio in San Francisco. She is inspired by the fluid lines of the sea, the curves and contours of nature, objects picked up while traveling, and the translucent colour of ice lollies and jelly beans. The design of each of her products—which include plates, bowls and utensils—is rooted in simplicity and functionality. These are sculpted by hand in clay, cast in colour in small batches, then sanded and finished by hand. This process gives each object a high-quality and uniquely crafted character.
Drawing on the organic shapes and hand crafted nature of the range, graphic design studio Mucho created a new visual identity for Tina Frey with a soft and sculpted quality—in form, colour and texture—and a contemporary restraint, while the use of brighter colour introduces contrast, a conviviality and communicative breadth. This links brochure, note cards, business cards and posters.