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Tangent GC Organic Detergents by Carl Nas Associates

Words by Richard Baird

New structural design by Carl Nas Associates for Tangent GC's range of organic washing products

Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.

The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.

As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.

Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.

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Salbini by Studio Brave

Opinion by Richard Baird

Visual identity by Studio Brave for Italian online furniture retailer Salbini.

Salbini, formerly Fesal, is an online retailer of premium European furniture and appliances based in southern Italy and shipping internationally. It deals in both one-off purchases and tailoring for large commercial projects, offering both local and global brands. Fesal comissioned Studio Brave to rename and refresh its brand and overhaul its online store. While the project features revisions to type and the introduction of colour, it is the combination of cropped imagery shot by Traianos Pakioufakis and high quality material choices that stand out as a simple and compelling of articulation of craft, quality and elegance. These images link printed materials such as post cards, business cards, letterhead and certificate sleevers with a redesigned e-commerce website.

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Christopher Hall Somata Collection by Two Times Elliott

Opinion by Richard Baird

Christopher Hall is an internationally renowned furniture and interior designer from New Zealand with studios in London and Istanbul, with a third due to open in Barcelona soon. His interiors and bespoke furniture collections are characterised by a sensitive integration of the classical and the contemporary, a material refinement and sculptural elegance. Somata, his latest collection of 32 handcrafted pieces, is an allusion to the metamorphisms of mythology. This manifests itself within the forms and surfaces of stools, tables and cabinets, which often transition between the functional and sculptural.

Two Times Elliott, the studio behind Christopher Halls graphic identity, worked to develop promotional boxes and individual product sheets. Taking inspiration from the bespoke nature and conceptual foundation of Somata and the craft of Christopher Hall’s work at large, Two Times Elliott blend a detailed graphic pattern with a bespoke material and structural elegance.

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