BPO


AIGA Design Conference by Mother Design, United States

Opinion by Richard Baird.

Programme and brand identity system by New York based Mother Design for the AIGA Design Conference

The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises two biannual events; the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.

In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard-bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision; to become a hub for “broader creative constituencies”.

Taking inspiration from the evolving nature of organisation and the unexpected ways that a diversity of people and ideas come together in one place, New York-based graphic design studio Mother Design created a visual identity of unusual forms, juxtaposition and sense of change for the AIGA Design Conference. This was implemented throughout the Las Vegas conference which took place between 17 – 19 October 2016.

Continue reading this article


Trika by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with a thermographic ink print finish by UK design studio Bunch for Croatian interior design business Trika

Trika is an interior design company, working on both public and private spaces, with a showroom and studio in the Croatian capital of Zagreb. They represent furniture and equipment manufacturers such as Billiani, Enea and Federicia, amongst many others, whose brand names are described as being synonyms for quality, comfort and design.

Graphic design studio Bunch worked with Trika to develop a new brand identity. This included logotype, business cards, notebooks, tote bag and website. Bunch’s work frames some lovely project photography and distils down modern contemporary interior and furniture design into a simple and functional graphic expression, elevated by material detail.

Continue reading this article


Raumindex by Moodley, Austria

Opinion by Richard Baird.

Brand identity and business cards by Graz and Wien-based Moodley for Austrian shop design studio Raumindex

Raumindex is an Austrian design, development and project management studio established in 2005 that creates integrated interior and exterior retail environments for national and international clients. Its philosophy is rooted in the shaping and arrangement of form, space and content to create functional and flexible environments to add value and elicit feelings.

With a desire to appear more accessible, and with the intention of conveying a little more about the nature of the studio, one made up of a young team with surprising ideas, the studio worked with graphic design studio Moodley to create a cohesive and expressive new brand identity that lived up to the company’s abilities and portfolio. This extends across business cards, stationery and soon to launch website.

Continue reading this article