L’Observatoire International by Triboro, United States

Opinion by Richard Baird.

Branding and business card for L'Observatoire International by New York based design studio Triboro

L’Observatoire International is a American lighting design studio co-founded in 1993 by Hervé Descottes. The studio is made up of architects, interior designers, engineers, artists and lighting designers working on a variety of projects, illuminating and accentuating both modern and classical architecture and spaces. These include retail premises and museums, airports, landscapes and concert halls. L’Observatoire International worked with New York-based design studio Triboro to develop a new visual identity. This runs across printed assets that included business cards and a new website.

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John Lewis Childrenswear by Charlie Smith Design, UK

Opinion by Richard Baird.

Brand identity and tags for John Lewis Childrenswear Department by Charlie Smith Design, London, UK

London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.

The result is as a contemporary and playful typographic treatment that uses structure to call out gender, colour to identify different sizes, and materiality to deliver both contrast and continuity between identity and products.

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Hidraulik by Hey, Spain

Opinion by Richard Baird.

Hidraulik x Hey, a new range of 100% PVC floor and table mats inspired by 20th century modernism

Hidraulik is a Barcelona-based business producing floor mats, table mats and runners for contemporary spaces. These are inspired by cement panels hydraulically pressed, rather than fired, with a layer of coloured pigment.

Hydraulic panels originated in the 1850’s and experienced a resurgence in the mid 20th century. At that time they would often feature brightly coloured and detailed patterns, and were popular during an era of personalisation and interior self-expression. Hidraulik brings these right up to date, applying a similar aesthetic quality to a thin, flexible and moveable PVC surface.

The first range was made up of Art Nouveau-inspired prints designed in house, and was followed up by modernist-inspired prints created by Huaman, the graphic design studio also responsible for Hidraulik’s brand identity and packaging.

This week sees the launch of Hidrualik’s latest range, created by Barcelona-based graphic design studio Hey. These build on the retrospective references of Huaman’s designs but with some of the idiosyncrasies of Hey’s own work, often convivial in colour, form and composition. Hydraulic describe this new range as diverging from but still honouring something of the modernist traditions that inspires the brand.

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