BPO


Mitsulift Elevators by Base Design

Opinion by Richard Baird

Graphic identity by Base Design for elevator specialist Mitsulift

As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.

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BP&O Collections — Inserts

Selected by Richard Baird.

BP&O Collections — Inserts

A continually updated gallery of graphic identity design work, reviewed and published on BP&O, that feature an insert component. Where inserts have traditionally sat loosely within newspapers and magazines, quite separate from content and often adverts, the examples here are bound in and characterised by a proportional difference, either smaller than the cover, punctuating content in size, colour and content, or oversized, protruding from cover, teasing content. Their intentions vary, some simply divide content and signal change, others augment image with technical insight, or build layers, juxtaposing image to emphasis or bring new meaning.

This post features work by Kurppa Hosk, Multiadaptor and Richards Partners, and covers a variety of projects, from architecture and property development to university prospectus’ and exhibitions. Highlights include AKU’s use of fluorescent colour reflected onto oversized inserts, the oversized portfolio-like cover of Studio Hi Ho’s brochure for Whitlam Place, and the layering and contrast employed by Spy for their work with London School of Hygiene & Tropical Medicine.

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A.N Other by Socio Design, United Kingdom

Opinion by Richard Baird

Luxury fragrance brand A.N Other – Branding and packaging by Socio Design, United King dom

A. N Other gives its perfumers the creative room to craft limited edition, luxury and high concentration fragrances free from the pressures of consumer trends, market segmentation and budgetary constraints. These are then sold directly to consumers through its website. A.N Other places greater value on the internal composition of each of its fragrances, and the inspirations and aspirations of its creators, than the outward expression and associated expense of boutique spaces, lavish adverts, glossy magazine coverage and celebrity endorsements. This direct to consumer approach and a focus on ingredient quality, concentration and sustainability, as well as perfumer and fragrance story, is distilled down and projected by graphic identity, developed by Socio Design, initially online through website, and continuing into packaging. These are linked by naming and strategy, and by details that include bespoke typeface and logotype, brand imagery and copywriting, also created by Socio Design.

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