BPO


LogoArchive Issue 1

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.

This first edition is a compact 10 pages printed on Colorplan Ebony 175gsm with eight passes of white and finished with black staples, it is a small first step but with ambitions to grow into a compelling and accessible series.

LogoArchive Zines are available to order from LogoArchive.Shop.

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LogoArchive #1 by BP&O (Preview)

The first edition of LogoArchive in print was conceived, designed and sent to the printers (for quotation) within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent niche publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and ongoing project. LogoArchive #1 is a compact 12 pages that will be printed by WithPrint on Colorplan Ebony 175gsm with a white ink and finished with black staples. It is a small first step but has ambitions to grow into a compelling and accessible series with each new zine marking its role within a continuum through the addition of an extra sheet (4pp).

An early release is now available at Counter-print.


Mitsulift Elevators by Base Design

Opinion by Richard Baird

Graphic identity by Base Design for elevator specialist Mitsulift

As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.

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