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Omakase Room by Tatsu by Savvy, United States

Opinion by Richard Baird

Visual identity and scented ceramic gift by Savvy for New York restaurant Omakase Room by Tatsu

Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials a few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior. The project included menus, stationery, business cards and a ceramic gift.

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Quad Cinema by Pentagram, United States

Opinion by Richard Baird.

Logotype by Pentagram for New York's Quad Cinema

Quad opened in 1972 and was New York’s first multi-screen cinema. Since then its four screens have been dedicated to playing a diverse programme of independent, classic and first-run films. To coincide with its contemporary state-of-the-art refurbishment, completed earlier this year, Quad’s new owner Charles S. Cohen and his independent film production and distribution company Cohen Media Group worked with Pentagram partner Paula Scher and her team on brand identity. This included logo and custom typography, environmental graphics, signage and digital installations informed by the visual language of cinema.

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Modern by Dwell Magazine by Collins, United States

Opinion by Richard Baird.

Branding and packaging by New York design studio Collins for product and furniture range Modern by Dwell Magazine, a collaboration with Target.

Modern by Dwell Magazine is a new range of home decor products, tablewear and furnishings for those who want to create a welcoming space with a modern aesthetic. It is a collaborative project between design and architecture magazine Dwell, designers Chris Deam and Nick Dine of Deam+Dine, and the American retailer Target.

The range features over 120 products. From chairs, tables and glassware to kitchen utensils, bowls and cocktail shakers. These all balance an everyday functionality with what is described as a high-quality material beauty and share a modernistic design foundation, good design for everyone, only truly made a reality with more recent improvements to mass manufacturing.

New York-based design company Collins, working with the Target Creative Team, drew on a similar modernistic approach taken by Modern’s designers to create brand identity and packaging. This can be seen in structure and high quality materials, and throughout the range’s graphic expression, a balance of high-impact colour, typographical detail and a practical grid-based layout.

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