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On Rye by Pentagram, United States

Opinion by Richard Baird.

Brand identity and print by Pentagram for Washington DC sandwich shop On Rye

On Rye is a fast-casual sandwich shop, with a space in the US capital of Washington DC, inspired by the Jewish deli. It has a menu of unexpected recipes that dial down the salt and bumps up the veggies, uses natural and wholesome ingredients, and gives traditional dishes a modern twist. On Rye has an interior that brings a contemporary finesse to retrospective detailing and features a brand identity designed by Pentagram partner Michael Bierut and his team. This is a expression of menu, honours the origins of the Jewish deli in the US, and adds to interior and experience through contrast; in simple but typographical form and the colour and visual texture of food photography. The project also included, business cards, menus, wall-coverings, signage and website.

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Sauvage by Triboro, United States

Opinion by Richard Baird.

Branding and illustrated menu by New York design studio Triboro for Brooklyn cafe and bar Sauvage

Sauvage is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being reflective of the staple establishments of New York and Paris, and has a menu of French-accented American dishes. This is also reflected throughout its interior design, a mix of mosaic flooring, brass rimmed circular tables, bent wood furniture, ornamental mirrors, brass fixtures and fittings, and a curved bar with a white marble top.

Sauvage’s visual identity, designed by New York studio Triboro, mirrors some of the period European and American interior influences, whilst working in individual personality through colour and form. This runs across business cards, menus, coffee cups, coasters and tote bags, and included signage and web design.

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L’Observatoire International by Triboro, United States

Opinion by Richard Baird.

Branding and business card for L'Observatoire International by New York based design studio Triboro

L’Observatoire International is a American lighting design studio co-founded in 1993 by Hervé Descottes. The studio is made up of architects, interior designers, engineers, artists and lighting designers working on a variety of projects, illuminating and accentuating both modern and classical architecture and spaces. These include retail premises and museums, airports, landscapes and concert halls. L’Observatoire International worked with New York-based design studio Triboro to develop a new visual identity. This runs across printed assets that included business cards and a new website.

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Primary by DIA, United States

Opinion by Richard Baird.

Brand identity for New York co-working and wellness concept Primary designed by DIA

Primary is a new co-working space in New York that introduces health and wellness into the workplace. This can be seen in the approach to interior design; a mix of wood, contemporary soft furnishings and greenery, experienced in the fusion of office space, business events and relaxation classes, and expressed throughout Primary’s brand identity, created by graphic design studio DIA.

DIA were tasked with establishing a sophisticated and approachable system that would appeal to a health conscious and savvy entrepreneurial audience. This is achieved in the simplicity of form, both in type and mark, a generative component that adds a breadth of colour, and the way that this then reaches across lighting, signage, website, scheduling tool, social media, business cards and brochure.

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