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Tulura by Build, United Kingdom

Opinion by Richard Baird.

Logotype, branding and packaging by Leeds-based design studio Build for New York skincare brand Tulura

Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.

Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.

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Niche Wine Co. — Somm by Frost, Australia

Opinion by Richard Baird.

Wine label with blind emboss detail by Sydney-based Frost for Niche Wine Co.'s limited edition release Somm, an Australian Shiraz

Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based design studio Frost to develop name and packaging.

Inspired by the sommelier, a trusted and knowledgeable figure in the world of wine, Frost developed an idea based around the sommelier’s notebook, literally translating the spontaneity, insight and personable qualities of this directly onto label and tissue paper, then packaging bottle into bespoke wooden box.

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Filmore by Freytag Anderson, United Kingdom

Opinion by Richard Baird.

Logo, branding and packaging by Glasgow-based Freytag Anderson for Scottish unisex skincare range Filmore

Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.

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