A.N Other by Socio Design, United Kingdom
Posted: January 29, 2018 Filed under: Fitness, Health and Beauty, Logo Reviews, Material & Print Specs, Packaging Reviews | Tags: Art Direction, Best Packaging Designs, Black Block Foil, Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Cosmetic Packaging, Creative Packaging, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design Opinion, Design Reviews, Foil Blocking, From Europe, From the United Kingdom, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Typography, Uncoated Papers & Cards Comments Off on A.N Other by Socio Design, United KingdomOpinion by Richard Baird
A. N Other gives its perfumers the creative room to craft limited edition, luxury and high concentration fragrances free from the pressures of consumer trends, market segmentation and budgetary constraints. These are then sold directly to consumers through its website. A.N Other places greater value on the internal composition of each of its fragrances, and the inspirations and aspirations of its creators, than the outward expression and associated expense of boutique spaces, lavish adverts, glossy magazine coverage and celebrity endorsements. This direct to consumer approach and a focus on ingredient quality, concentration and sustainability, as well as perfumer and fragrance story, is distilled down and projected by graphic identity, developed by Socio Design, initially online through website, and continuing into packaging. These are linked by naming and strategy, and by details that include bespoke typeface and logotype, brand imagery and copywriting, also created by Socio Design.
Zebra Dream by TCYK, Australia
Posted: January 26, 2018 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Branding & Packaging of 2018, Designed by The Company You Keep, Foil Blocking, Food Logos and Packaging Design, Food Packaging, From Australia, Holographic Block Foil, Packaging Design, Packaging Design Resource, Packaging Opinion, The Best Graphic Design Work of 2018, The Very Best Packaging of 2018 Comments Off on Zebra Dream by TCYK, AustraliaOpinion by Richard Baird
Zebra Dream is a range of organic, soy and dairy-free coconut based ice-creams made from fair-trade ingredients. With a desire to capture a larger portion of the market whilst retaining its die-hard following, Australian design studio The Company You Keep (TCYK) reimagined the brand from the ground up, redesigning Zebra Dream’s graphic identity and packaging, taking it from a dark pack with a conventional and expected zebra pattern, to a light and airy treatment with an individual character and a surprising material flourish.
St. ERHARD by Bedow, Sweden
Posted: January 24, 2018 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Amber Glass and Plastic Packaging, Best Packaging Designs, Blue Block Foil, Bottle Label Design, Branding & Packaging of 2018, Coaster Design & Beer Mats, Craft Beer Packaging, Craft Brewery Packaging, Designed by Bedow, Drinks Packaging, Foil Blocking, From Scandinavia, Green Block Foil, Lettering, Modernist Brand Identities, Packaging Design, Packaging Design Resource, Packaging Opinion, Red Block Foil, Silver Block Foil, Swedish Design, The Best Graphic Design Work of 2018, The Very Best Packaging of 2018 Comments Off on St. ERHARD by Bedow, SwedenOpinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
