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Zebra Dream by TCYK, Australia

Opinion by Richard Baird

New logo, graphic identity and packaging by Australia design studio The Company You Keep for coconut ice-cream Zebra Dream

Zebra Dream is a range of organic, soy and dairy-free coconut based ice-creams made from fair-trade ingredients. With a desire to capture a larger portion of the market whilst retaining its die-hard following, Australian design studio The Company You Keep (TCYK) reimagined the brand from the ground up, redesigning Zebra Dream’s graphic identity and packaging, taking it from a dark pack with a conventional and expected zebra pattern, to a light and airy treatment with an individual character and a surprising material flourish.

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St. ERHARD by Bedow, Sweden

Opinion by Richard Baird

New label design by Swedish studio for three distinct beers from German brewery St Erhard

With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.

Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.

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Hüngry Beast by Savvy, Mexico

Opinion by Richard Baird

Graphic identity and menu designed by Savvy for Mexican cafe and juice bar Hüngry Beast

Hüngry Beast is a cafe and juice bar located in Mexico City’s Roma Norte neighbourhood, a place of recent cultural and gastronomic development. It is a modern and casual experience with a focus on simple, high-quality cold-pressed and gluten-free products creatively prepared from healthy organic ingredients.

The urban, natural and creative positioning of the cafe is expressed materially throughout an interior design of light wood surface, glass blocks and concrete grey walls that create a natural flow between interior and street, and by a graphic identity made up of splashes of colour and organic shape inspired by the work of John Baldessari, an artist who was born 15 minutes from the Mexican border. These shapes are used across and are cut into the white surfaces of bottle labels and intersect food photography online, and implemented alongside a variety of inspirational quotes from scientists, artists, sportspeople and inventors. Interior and graphic identity intersect in different ways, and developed in tandem by multidisciplinary design studio Savvy.

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