Opinion by Richard Baird.
Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences. It does this through three events, each held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming womenswear and menswear collections, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.
The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type. Each event is founded on this interaction, yet has its own unique character which then forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.
Opinion by Richard Baird.
Spanish jewellery designer Chus Burés is recognised for the avant garde quality of his work and his ongoing collaborations with a wide variety artists and designers. These have included American-French artist Louise Bourgeois, American-Cuban painter Carmen Herrera and French fashion designer Agnès B.
Working with those in the fields of contemporary art, fashion, cinema and music, Chus Burés has developed CHUS X CHUS, a new range that intends to appeal to a younger audience. This range is characterised by a back to the fundamentals philosophy; everyday pieces created in partnership with emerging artists. This is expressed by the brand’s launch campaign which features the singer-songwriter Sophie Auster, who was photographed by Andres Serrano, and through a graphic identity of custom typeface, website and art direction developed by Pentagram partner Natasha Jen and team.
Opinion by Richard Baird
Nicollet Avenue runs between Loring Park and the Mississippi River and is described as the “Main Street” of downtown Minneapolis. It is a cultural and commercial centre, shopping and dining district, and home to flagship stores, major corporations, public transport hubs and landmarks. Nicollet Avenue also includes the Nicollet Mall, the first transit mall in the US, originally opened across eight blocks in 1967 and now covering twelve.
Following a major renovation to make the avenue more pedestrian friendly, and to coincide with its reopening and 50th anniversary, Pentagram’s Paula Scher and team developed a new graphic identity for Nicollet. This included a comprehensive system of signage, way-finding and environmental graphics which intend to capture the spirit of the street and its place within the city through typographic form, iconography, shape and colour.