Posted: October 6, 2016 Filed under: Business, Banking, Law and Finance, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Guidelines, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Business Card Design, Corporate Identity Design, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Edge Painted Detail, Emboss Detail, Graphic Design, Graphic Design Blog, Investment Logos, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, Stencil, Technology Logos, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, White Ink
Opinion by Richard Baird.
OpenView is a Boston-based business dedicated to investing in and helping to grow what are described as expansion-stage companies that are working in the software development sector. OpenView has a unique hands-on approach, and worked with Pentagram’s Natasha Jen to express this through positioning, tone of voice and visual identity design. This included custom typography, stationery, business cards, website and interior graphics.
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