Designed by Savvy

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Hüngry Beast by Savvy, Mexico

Opinion by Richard Baird

Graphic identity and menu designed by Savvy for Mexican cafe and juice bar Hüngry Beast

Hüngry Beast is a cafe and juice bar located in Mexico City’s Roma Norte neighbourhood, a place of recent cultural and gastronomic development. It is a modern and casual experience with a focus on simple, high-quality cold-pressed and gluten-free products creatively prepared from healthy organic ingredients.

The urban, natural and creative positioning of the cafe is expressed materially throughout an interior design of light wood surface, glass blocks and concrete grey walls that create a natural flow between interior and street, and by a graphic identity made up of splashes of colour and organic shape inspired by the work of John Baldessari, an artist who was born 15 minutes from the Mexican border. These shapes are used across and are cut into the white surfaces of bottle labels and intersect food photography online, and implemented alongside a variety of inspirational quotes from scientists, artists, sportspeople and inventors. Interior and graphic identity intersect in different ways, and developed in tandem by multidisciplinary design studio Savvy.

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Omakase Room by Tatsu by Savvy, United States

Opinion by Richard Baird

Visual identity and scented ceramic gift by Savvy for New York restaurant Omakase Room by Tatsu

Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials a few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior. The project included menus, stationery, business cards and a ceramic gift.

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Obra Blanca by Savvy, Mexico

Opinion by Richard Baird.

Brand identity and brochures for Mexican architecture studio Obra Blanca designed by Savvy

Obra Blanca is an architecture studio, established in 2013, with offices in the Mexican city of Veracruz. The studio looks to transcend Mexico’s architectural landscape, remain independent and resistant to trends, and free to experiment and explore. It attributes a building’s value to its coherence, craftsmanship, materiality, functionality and context.

Obra Blanca represents the last step in construction, the stage at which a building stops being just a structure and gains character from, and is an extension and reflection of, its inhabitants. This informed the studio’s new brand identity, created by graphic design studio Savvy, and manifests itself in two parts, in structure and content, which runs across business cards, stationery and brochures.

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