BP&O

Bancomat

Pier Paolo Cornieti & Landor

2025, Banking

Italian bank Bancomat’s first logo, designed in 1983 by Pier Paolo Cornieti depicted a seagull intersecting the initial ‘B’ inside a blue diamond, an allusion the freedom of withdrawals and payments outside bank opening hours with the introduction of ATMs. This has been updated throughout the years, in 1995 and then again in 2021 and 2025 with Landor stepping in to work on all aspects of the brand. Acknowledging the equity built around the composition of the ‘B’ and bird, this was kept, refined (given a more dynamic forward momentum) and accompanied by a new custom typefaces, and the addition of two extra blues.

See more of the brand here.