All Purpose
2025, UK, Wine
I absolutely adore the way that the letterforms drip into each other in All Purpose’s logo for Ancestrel Wine, these collide and morph and generally glooping together like syrup. This ultimately forms the logo, and it’s not just a lovely piece of type design – it’s also a smart but rather subtle representation of a bunch of grapes. However, it does well to not take an illustrative route: here, it reads more as gesture than illustration, and is designed to ‘hang’ from the top of any given application – a nicely understated reference to the vines this all comes from in the first place.