Sometimes, in its simplicity, a logo looks like it designed itself. Other times, the solution was just hidden, waiting to reveal itself. Here, it’s the latter. In the overlapping of an ‘A’ and a ‘T’ you get a neat little coniferous tree, the terminals of the ‘T’ adding a mid-tree flaring that really sells it. Throw in a bit of pseudo-texture and ink bleed it looks like it has existed for decades, a timeless mark, for an ancient region. The container anchors it in the vernacular of trails and parklands, of ranger badges or of scouting achievement. Lovely work by lg2.