Ivo was founded on the belief that AI should give lawyers superpowers, not replace them. As the company moved upmarket and into larger funding conversations, it was ready to reflect its enterprise momentum. With a desire to express precision guided by human judgment, design studio Motto brought art and beauty into the visual identity, employing illustration to reflect aspects of serenity and higher awareness and understanding. Adding contrast, the IVO logo focuses on precision, with a single consistent line weight taking a course path through space, balancing a sense of structure and flow, a fluid pathway-inspired course through complex questions. This is then explored and furthered throughout the broader visual identity.