Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow...
Circuit is a 2014 Pinot Noir and 2015 Pinot Gris range from New Zealand’s Black Estate, a Vineyard run by The Naish Family and located across three hillsides in the Waipara Valley, an area of North Canterbury with clay and clay-limestone soil. Black Estate worked with Australian graphic design studio Toko on the branding and packaging of these two new wine varieties...
Fort Point is a San Francisco-based small batch craft beer company that references traditional styles yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. In 2015, working with local graphic design studio Manual, Fort Point launched a new graphic identity and packaging system to unite its expanding range. Fort Point’s forward-thinking, fast-growing...
Absolut Botanik is a new ready to drink, pre-mixed, single-source vodka range from distiller Absolut, flavoured with Scandinavian lingonberries, cloudberries and blueberries, blended with either pear, apple or lime. The range features a distinctive and bespoke single-serve bottle with a silver crown cap, and the Absolut logotype framed by rich illustrative detail. This mixes bold watercolour strokes with finer pen...
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food. Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the...
Park is a bar, restaurant and distillery located in the Canadian resort town of Banff, within the Banff National Park, and the province of Alberta. It is a region of diverse natural beauty, with mountains, prairies, forests and desert badlands that attract walkers, campers and skiers. Park Restaurant is a celebration of Banff’s alpine history and lifestyle. This runs throughout its interior, campfire-inspired menu and a...
O/O Brewing is a high-end craft brewery, set up in 2011 by Olle Andersson & Olof Andersson, with premises in the Swedish city of Gothenburg. O/O worked with Scandinavian graphic design studio Lundgren+Lindqvist, who had created labels for a variety of other O/O beer, to develop new packaging for their brews. The studio revised and simplified the design system from earlier releases but continued to...
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers that have distinctive and punchy flavour profiles, and a visual identity, packaging design and naming convention created by Leeds-based studio Robot Food. This draws on the tropical, fruity, floral and hoppy characteristic of the range, and the brewery’s fearless, daring and renegade attitude. This post was updated March...
Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately. Karuizawa’s packaging, created by Scandinavian graphic design studio Metric Design, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely...
Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point...
The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like...
Merchants of Beverage is an online service that aims to make buying and gifting luxury items easy. Products include wines, spirits and Champagne’s, as well as hand-blown crystal stemware and professional barware. Each item has been handpicked and curated by a team of experts and sourced from a variety of international artisans. The service’s new brand identity, which included monogram, logotype,...