Rare Harvest by Marx Design
Posted: May 8, 2019 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Branding & Packaging of 2019, Colour in Use: White, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Structural Package Design, The Very Best of 2019, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Rare Harvest by Marx DesignOpinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture and a high level of dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of the product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who played with a material and structural language to express the rarity and value of such a product.
Marx Design returned to the project in 2019 to develop packaging for Rare Harvest, a limited edition mānuka honey from TTHC certified at an unprecedented 1,700+ MGO (31+UMF), the highest ever recorded. Marx Design, working in collaboration with Think Packaging, further the material language of value and rarity that characterised the first range, and fold in the theme of Mānuka blossoms.
Royal West of England Academy by Spy, United Kingdom
Posted: November 1, 2016 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: Art Gallery Logos and Brand Identities, Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Colourful Business Cards, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Spy, Die Cut Design Detail, Fonts in Use: Apercu, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Mixed Fibre Materials, Poster Design, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, The Very Best of BP&O, Type Foundry: Swiss Typefaces, Typography, Uncoated Papers & Cards 4 Comments »Opinion by Richard Baird.
Royal West of England Academy brings world-class visual art from around the world to Bristol. It is the city’s first art gallery, the UK’s only regional Royal Academy of Art, and is located in a grand Grade II listed building. RWA worked with London-based graphic design studio Spy to develop a visual identity that would feel relevant and engaging, and re-establish confidence in the institution’s mission, both internally and externally. Spy developed a system that works with a vast library of content, and provides staff with the tools to effectively communicate with visitors and potential patrons. This runs across and links a variety of assets including brochures, posters, business cards and website.
The True Honey Co. by Marx Design, New Zealand
Posted: August 2, 2016 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Book, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Business Card Design, Canadian Design, Colour in Use: Green, Coloured Paper, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Marx, Fonts in Use: Apercu, Fonts In Use: Geometric Sans-serif, From New Zealand, Graphic Design, Graphic Design Blog, Honey Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, Material Thinking, Metallic Spot Colours, Newsprint, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Retail Logos, Sans-serif Logotypes, Spot Colours, Structural Package Design, The Best Brand Identities of 2016, The Best Packaging of 2016, The Very Best of 2016, Type Foundry: Colophon, Typography, Uncoated Papers & Cards, Visual Identity Design Blog 9 Comments »Opinion by Richard Baird.
The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.
With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.
