Edition by South, New Zealand
Posted: September 28, 2017 Filed under: Graphic Design Reviews, Material & Print Specs, Property | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Print Finishing, Property Development Logos, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Uncoated Papers & Cards, UV Varnish, Wordmark Design 2 Comments »Opinion by Richard Baird
Edition is a new property development by LEP Construction. It will be located in Parnell, a suburb of Auckland, New Zealand, and made up of 18 luxury apartments designed by architects Monk Mackenzie with a eye for flexible space and changing natural light. Edition will make the most of a sloping site, feature three levels cantilevered above ground and create what are described as “view shafts” from street right through to the harbour beyond. This modern structure, and sensitivity to its context, is complimented by a luxury interior design, created by Bureauxe, of both contrast and continuity, in materials, surface textures, colour and form.
Graphic design studio South were commissioned to create a visual identity for Edition that would assist the real estate team in presenting the project to potential buyers, and help, in conjunction with the building’s distinctive structural and interior design plans, elevations and renderings, to distinguish Edition within a crowded luxury apartment market.
With the intention of capturing the essence of the building, and informed by the spacial, visual and material language of Monk Mackenzie, South created a brand identity of light and reflection, moments of contrast and correlation, and a recurring rectangular motif. This links a variety of marketing materials that included brochure and brochure sleeve, sales book and box, invitation, floorpans, buyer gift and business cards.
Disrepute by Two Times Elliott, United Kingdom
Posted: April 24, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Arjowiggins Papers, Bar Logos and Brand Identities, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, British Design, Business Card Design, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Two Times Elliott, Designed in London, From Europe, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Luxury Logos and Packaging Design, Restaurant & Cafe Menu Designs, Sans-serif Typography, The Best Business Cards of 2017, The Best Graphic Design Work of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Typography 2 Comments »Opinion by Richard Baird.
Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.
Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.
Printed by Somerset by Leo Burnett, Canada
Posted: January 10, 2017 Filed under: Art and Design, Logo Reviews | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Design, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Business Card Design, Canadian Design, Colourful Business Cards, Condensed Logotypes, Condensed Typography, Designed by Leo Burnett Toronto, Envelope Design, Fonts in Use: Circular, From Toronto, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo News, Monolinear Typography, New Logo, Perforated Detail, Print Finishing, Print Production Logos, Printed by Cerovski, Responsive Websites, Spot Colours, Stationery Design, Stencil Cut Logotypes, The Best Custom Logotypes, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, The Very Best of BP&O, Type Foundry: Lineto, Website Design 2 Comments »Opinion by Richard Baird.
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity for Somerset that showcases its capabilities and establishes an impactful and distinctive continuity between print and website. Although this project was launched last year, after three years of development, it has recently been documented by Leo Burnett online to coincide with the launch of their new website.
