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A’18 by Pentagram

Opinion by Richard Baird

Graphic identity designed by Pentagram partner Natasha Jen and team for the AIA 2018 Conference on Architecture

AIA Conference on Architecture is an annual three-day event that explores what is new and now in architecture and design. In 2018 this took place between June 21st and 23rd at Manhattan’s Javits Center, a pioneering modernist space frame structure designed by architect James Ingo Freed. The event is made up of workshops, seminars and city tours across the five boroughs of New York City as well keynotes from those working within the fields of both architecture and design who spoke of their approaches to making a difference to cities across the globe.

Pentagram partner Natasha Jen and team developed the visual identity for A’18, building on the graphic identity developed for AIA, also designed by Pentagram. This captures the vibrancy and life of the city, and the idiosyncrasies of its diverse neighbourhoods. This linked the welcome desk with takeaway assets that included tote bags, Metro Cards and city map.

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Vega Scene by Metric

Opinion by Richard Baird

Logo, icons, signage, wayfinding, posters and website design by Metric for Oslo-based cultural venue Vega Scene

Vega Scene is space for food and culture located on the river Akerselva in the centre of Oslo. It features three film screens, a theatre, debate lounge, an organic and sustainable cafe and a wine and cocktail bar. Vega Scene sits within an area of urban culture, features a distinctive exterior of burgundy concave panelling and vertical slats, and a visual identity of colour blocking, arrows, monospaced typeface and motion designed by Norwegian studio Metric. This visual identity links posters, neon signage, wayfinding and website, and also moves across the surface of the building.

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Hackney Forest School by Spy

Opinion by Richard Baird

Visual identity and stickers designed by Spy for Hackney Forest School

Forest School is a scheme set-up by Hackney Council, London that seeks to connect children living within the local built-up area with the thrill of the rural outdoors. The scheme reaches out to schools and parents, offering programmes that cover all areas of the curriculum and aims to engage and develop a child’s understanding of sustainability.

London-based design studio Spy was commissioned to develop a visual identity for Forest School with the intention of increasing awareness and uptake. Following hands-on experience running activities on Hackney Marshes and having conversations with children, families and teachers the studio developed an eye-catching design direction of bold colour and shape. This is codified with a ring-bound brand guidelines document and runs across and connects club cards, posters, postcards and business cards, work packs, apparel, bags, stamps, cards and badges.

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