Text by Richard Baird
Both Sides Now was an exhibition of works by Argentinian contemporary artist Leandro Erlich. This took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations employ mirrors, reflective surfaces, water and other materials to form optical illusions with the intention of transforming familiar, everyday spaces. Studio fnt worked to develop an identity for the exhibition that would establish a continuity of surfaces by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs, those found throughout Erlich’s work. This connected supergraphics and programmes with posters, banners, digital displays and an exhibition catalogue.
Words by Richard Baird
Queremos Sonreír – Activar la Cultura Local (We want to smile – Activating local culture) brings together the voices of a variety of cultural agents–from citizen collectives and activists to artists and managers of cultural programmes–who are generating actions that intend to stimulate local culture, empower citizens, develop learning processes and further critical thinking. Through these voices the book explores questions around citizen participation and cultural practices, cultural activation and alternative ways of developing and accessing cultural capital.
The book is the result of a long research process led by Trànsit Projectes, who partnered with Mucho on the design of the project’s material form. Mucho worked on concept, design, and art direction with the the themes of cultural participation and visibility as central themes.Tthese manifest themselves by way of a striking use of colour and type, and book jacket that folds out and channels the provocative visual language of protest banners with the exclamation, queremos sonreír, or we want to smile.