Electric Ink by Robot Food, United Kingdom
Posted: March 8, 2017 Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Packaging Company, Packaging Design Resource, Script Logotypes, Skincare, Typography Comments Off on Electric Ink by Robot Food, United KingdomOpinion by Richard Baird.
With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging design that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink launched in 2017 and is throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.
Mercht by Robot Food, United Kingdom
Posted: April 27, 2016 Filed under: Art and Design, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, British Design, Brochure Design, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Robot Food, Designed in London, Fonts in Use: Noyh, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Hand Drawn Typography, Hand Lettering, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monolinear Typography, Notebook Design, Script Logotypes, Script Typography, Spot Colours, Stationery Design, Stickers, T-shirt Design, The Best Brand Identities of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, Typography, Website Design 2 Comments »Opinion by Richard Baird.
Mercht is a UK based custom merchandise business, created by the team at Awesome Merchandise, that offers its customers a risk-free way to design, sell and ship customised t-shirts and wearable accessories, through an online showcase and print on demand service. It is a platform where, if designs sell well, both parties profit, with neither loosing if they do not.
Leeds based graphic design studio Robot Food, the studio behind Awesome Merchandise’s brand identity, developed an identity for Mercht that captures the creative, custom and accessible spirit of the service through a playful and convivial mix of bright colour, hand drawn lettering and pattern, which links a variety of collateral. This included badges, stickers, notebooks and packaging, postcards and branded t-shirts.
Vocation Brewery Limited Edition by Robot Food, UK
Posted: December 7, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Back of Pack Design, Beer Packaging, Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Colour in Use: Gold, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Emboss Detail, Foil Blocking, Fonts in Use: Duke Fill, Fonts in Use: Niveau Grotesk, From Europe, From the United Kingdom, Gold Foil, Graphic Design, Graphic Design Blog, Graphic Design Trends: Monolinear Illustration, Illustration, Logo Design & Branding Blog, Metallic Spot Colours, Microbrewery, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Silver Ink, Spot Colours, The Best Packaging of 2015, Typography, Uncoated Papers & Cards Comments Off on Vocation Brewery Limited Edition by Robot Food, UKOpinion by Richard Baird.
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.
Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.
To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.
