Opinion by Richard Baird
North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries offer a diverse and unspoilt nature, architectural diversity, political stability, cost effective production and infrastructure, as well as international travel hubs and the best drone pilots for arial footage. Design studio Bond recognised that the challenge lay, not only in developing an immediate and striking visual identity, but to establish a framework, codified in a new brand guidelines document, that could support and collectively raise the profiles of multiple cross-border partners in the Alliance.
Opinion by Richard Baird
Vega Scene is space for food and culture located on the river Akerselva in the centre of Oslo. It features three film screens, a theatre, debate lounge, an organic and sustainable cafe and a wine and cocktail bar. Vega Scene sits within an area of urban culture, features a distinctive exterior of burgundy concave panelling and vertical slats, and a visual identity of colour blocking, arrows, monospaced typeface and motion designed by Norwegian studio Metric. This visual identity links posters, neon signage, wayfinding and website, and also moves across the surface of the building.
Opinion by Richard Baird.
Den Norske Filmskolen (The Norwegian Film School) provides a broad range of practical film courses taught by a full-time teaching staff and guest lecturers and instructors with active careers in the national and international film industries. It is the only one of its kind in Norway, developed as a separate department at Lillehammer University College in 1997 and now part of Inland Norway University of Applied Sciences. Courses cover film direction, screenplay, cinematography, sound and production design, digital design and documentary making.
With a desire to better articulate the “energy and vision” of the school, and to help them better differentiate themselves, foster emotions and reflect their role in producing the filmmakers of the future, Den Norske Filmskolen worked with Scandinavian graphic design studio Neue to develop a new graphic identity that would work onscreen and in print. This links a variety of assets that include posters, banners, tote bag and website.