BPO


Northstar Film Alliance by Bond

Opinion by Richard Baird

Business card design with a fluorescent paper designed by Bond for the Northstar Film Alliance

North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries offer a diverse and unspoilt nature, architectural diversity, political stability, cost effective production and infrastructure, as well as international travel hubs and the best drone pilots for arial footage. Design studio Bond recognised that the challenge lay, not only in developing an immediate and striking visual identity, but to establish a framework, codified in a new brand guidelines document, that could support and collectively raise the profiles of multiple cross-border partners in the Alliance.

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Vega Scene by Metric

Opinion by Richard Baird

Logo, icons, signage, wayfinding, posters and website design by Metric for Oslo-based cultural venue Vega Scene

Vega Scene is space for food and culture located on the river Akerselva in the centre of Oslo. It features three film screens, a theatre, debate lounge, an organic and sustainable cafe and a wine and cocktail bar. Vega Scene sits within an area of urban culture, features a distinctive exterior of burgundy concave panelling and vertical slats, and a visual identity of colour blocking, arrows, monospaced typeface and motion designed by Norwegian studio Metric. This visual identity links posters, neon signage, wayfinding and website, and also moves across the surface of the building.

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