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Inside Lottozero by Studio Mut

Text by Richard Baird.

Multi-lingual art book designed by Studio Mut for the exhibition Inside Lottozero at Lottozero / textile laboratories

Inside Lottozero was an exhibition of international artists that covered a wide-range of artistic disciplines. It was conceived by Arianna and Tessa Moroder and curated by Alessandra Tempesti. The exhibition took place at Lottozero / textile laboratories in Toscana, Italy and ran until November 20th, 2016. Under the concept of “Non-stop Fruition”, the exhibition opened with a 12 hour overnight event in which people were invited to stay and immerse themselves and connect more deeply with the artwork. This included 

The exhibition catalogue is a hardback 184 page book, edited by Tessa and Arianna Moroder, curated by Alessandra Tempesti and designed by Studio Mut. It features the 13 exhibiting artists, brings to light how wide-ranging textile art and research can be and is a tri-lingual publication that threads together English, Italian and German. These languages are graphically interwoven, with each language delineated by its orientation on the page.

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Tangent GC Organic Detergents by Carl Nas Associates

Words by Richard Baird

New structural design by Carl Nas Associates for Tangent GC's range of organic washing products

Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.

The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.

As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.

Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.

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LogoArchive Issue 6

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly at a moment of intentional difficulty. This issue, launched in time for Earth Day, celebrates the symbols that draw on nature for their inspiration.

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