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Tangent GC Organic Soap by Carl Nas Associates

Text by Richard Baird

New packaging designed by Carl Nas Associates for Tangent GC's new line of low-impact organic, vegan, cruelty and fossil free soap range.

Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.

Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.

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Ekta: 160 Faces by Lundgren+Lindqvist

Text by Richard Baird

Art book by generatively designed by Lundgren+Lindqvist for Swedish contemporary artist Ekta

160 Faces is a new publication from Swedish artist Daniel Götesson working under the name Ekta, designed by Lundgren+Lindqvist and distributed under the studio’s publishing arm ll’Editions. The book collates 160 drawings made by the artist in 2019, and sequenced, rather than in logical pairs and with a curated rhythm, but by using an algorithm developed by the studio. Applied using modern print technologies, each book becomes a unique experience of unexpected outcomes. The viewer is thus involved in formulating meaning between human faces that were algorithmically paired, and outside of the hands of the artist. This intersection of machine generated results, a very human image and artistic expression, continues in the typesetting of title pages and colophon. Here, Lundgren+Lindqvist designed a basic framework for the artist, who wrote all the necessary text with the same crayon he used when creating the drawings.

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LogoArchive Issue 7

LogoArchive Zine Issue 7, designed and edited by Richard Baird, published by BP&O

LogoArchive Issue 1 was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh numbered release (and the tenth in the series), LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. This issue celebrates the symbols of the textiles industry and features texts by Jack Self, Editor-in-chief of Real Review, Maria Elges of Midge Press and Richard Baird, BP&O. As with each previous release, this is issue is marked by its own materiality with a gate-folded cover and a silkweave emboss that evokes the surfaces of textiles.

This and other issues of the LogoArchive zine are available to buy at LogoArchive Shop.

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