Böcklingpastej is a smoked herring fish paste from Biggans, a small family owned company creating products for the Swedish market since 1952. The company recently worked with Stockholm-based graphic design studio Bedow, who had previously helped them with the packaging for their range of sauces, to develop product packaging and POS for Böcklingpastej. This replaces a heavily branded logo-centric design with one of...
Superseeds is a range of flavoured seeds available in five varieties, all of which are 100% organic, gluten and dairy free. These include Chili Smoke, Maca Caramel and Japanese Tamari. It is the first product from UK health food business Punch Foods, which looks to balance artisanal practice with optimal nutrition and punchy flavour. Taking their inspirations from the origins of each variety, and the...
Danish Selection is a new range of high-quality fruit spreads cut with alcohol. The range includes blackcurrant infused with Jamaican rum, orange with cognac and a wild blueberry variety with Scotch whiskey. Orkla, the company behind Danish Selection, worked with Copenhagen based graphic design studio Kontrapunkt to develop a packaging treatment that would clearly communicate this new concept to consumers. Kontrapunkt’s solution is...
Huckleberry is a Colorado-based coffee roaster established in 2011 by Koan Goedman and Mark Mann. Huckleberry worked with local graphic design studio Mast to rework their packaging in a way that would make the most of some well-established assets which included Mackey Saturday’s logotype, and would introduce more of the personality of its founder’s. This was achieved through the introduction of bright spot colours, geometric pattern...
Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beer. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow...
Lune Croissanterie is a Melbourne based bakery dedicated to the craft of Viennoiserie. After gaining a cult following and amassing long cues it quickly outgrew its small shop and moved into a larger warehouse space in the suburb of Fitzroy which features a distinctive interior design by Studio Esteta. To coincide with this move, Lune Croissanterie worked with the Australian graphic design studio A Friend Of Mine to...
Bombonería Pons is a family owned Barcelona based business, established in 1960, dedicated to producing the finest handcrafted chocolates. With a desire to engage with a younger consumer Bombonería Pons worked with international graphic design studio Mucho to develop a brand identity that would be sensitive to its traditional values and history yet give it a contemporary appeal. This extended across packaging, brochure, stationery, business cards and...
Circuit is a 2014 Pinot Noir and 2015 Pinot Gris range from New Zealand’s Black Estate, a Vineyard run by The Naish Family and located across three hillsides in the Waipara Valley, an area of North Canterbury with clay and clay-limestone soil. Black Estate worked with Australian graphic design studio Toko on the branding and packaging of these two new wine varieties...
Fort Point is a San Francisco-based small batch craft beer company that references traditional styles yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. In 2015, working with local graphic design studio Manual, Fort Point launched a new graphic identity and packaging system to unite its expanding range. Fort Point’s forward-thinking, fast-growing...
Absolut Botanik is a new ready to drink, pre-mixed, single-source vodka range from distiller Absolut, flavoured with Scandinavian lingonberries, cloudberries and blueberries, blended with either pear, apple or lime. The range features a distinctive and bespoke single-serve bottle with a silver crown cap, and the Absolut logotype framed by rich illustrative detail. This mixes bold watercolour strokes with finer pen...
Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner...
Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food. Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the...