There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo,...
The story of PAOS’ 1983 logo for Japanese toys and games company Bandai....
The history of Unimark International’s 1971 logo for Italian oil company AGIP....
The history of Walter Ballmer’s 1971 logo for Olivetti....
The context, concepts and considerations behind PAOS’ 1984 logo for Japanese tiles and bathroom company INAX....
A look at Saul Bass, Herb Yager & Associates’ 1980 logo for Japanese camera manufacturer Minolta....
A look at designer Franco M. Ricci’s logo, corporate identity design and campaign work for the Italian kitchen maker SCIC, designed in the 1960s and 70s....
A guest article from Paul Belford on Saatchi & Saatchi’s 1992 press advert for Intercity. BP&O Voices presents the opinions of industry experts on a wide range of topics....
A guest article from Paul Belford on Lou Dorfsman and Al Amato’s press advert for CBS (1962). BP&O Voices presents the opinions of industry experts on a wide range of topics....
In 2020 LogoArchive started to roll out a research programme, inviting international designers to use the platform to share the works of their countries, with a special interest in those who have been previously under-represented. This included nations in the Middle East, East Asia and Eastern Europe. Since then, the LogoArchive Instagram accounts have continually surprised and delighted. One of...
A guest article from Paul Belford on Doyle Dane Bernbach’s press advert for Polaroid (1980). BP&O Voices presents the opinions of industry experts on a wide range of topics....
A guest article from Paul Belford on AMV’s advert for the Volvo 740 (1983). BP&O Voices presents the opinions of industry experts on a wide range of topics....