BPO


Marquez Quevedo by La Tortillería, Mexico

Opinion by Richard Baird.

Brand identity and gold foiled stationery for Mexican architectural studio Marquez Quevedo by La Tortillería

Márquez Quevedo is a San Pedro based architectural practice that balances space, proportion, materials, form and colour to compose creative spaces filled with movement. Drawing on what is described as the practice’s sophisticated style and vision Mexican graphic design studio La Tortillería developed a new brand identity for Márquez Quevedo with a sense of space, structure and materiality, both in image and physical texture, that links business cards, stationery and website.

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James Cohan Gallery by Project Projects, United States

Opinion by Richard Baird.

Brand identity and business cards for New York contemporary art gallery James Cohan by graphic design studio Project Projects

James Cohan is a contemporary art gallery with two locations in New York, one in Lower East Side and the other in Chelsea. Recent exhibitions have included work by artists such as Mernet Larsen, Fred Tomaselli and Beatriz Milhazes, with Philip Hanson and Omer Fast to follow later this year.

The gallery recently collaborated with American graphic design studio Project Projects to develop a new visual identity. This went on to include custom logotype, business cards, stationery and website, as well as print for the inaugural exhibition of early drawings and sculptures by artist Robert Smithson.

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Bearleader Chronicle by The Studio, Sweden

Opinion by Richard Baird.

Brightly coloured business cards for publisher Bearleader Chronicle by The Studio, Sweden

Bearleader describes itself as being dedicated to seeking out spectacular events, simple pleasures, awe-inspiring landscapes, hidden gems, and regions where traditions are meticulously maintained. They share these with their readers through an online magazine, which also includes insight into the people they meet and places they come across, with the intention of inspiring others to follow in their footsteps and chart their own adventures.

Bearleader draws its name from the leading of the inexperienced on risky adventures and the rise of foreign travel in the 18th and 19th century, while its content addresses the current favour for slow living (diverse and fulfilling experiences over possessions). This is conveyed through a brand identity treatment of traditional serif typography, a varied colour palette and simple layouts created by Scandinavian graphic designers The Studio. This extended across business cards, stationery, bookmarks and Bearleader’s online magazine.

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