Opinion by Richard Baird.
Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.
Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.
This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.
Selected by Richard Baird.
A round-up of some of the best logo, brand identity, print and packaging design projects from across New Zealand reviewed and published on BP&O. Featured studios include Marx Design, Inhouse, Richards Partners and Studio Alexander, and cover a variety of clients, industries, and categories, from food and drink to architectural studios. This collection encompasses simple logo and stationery projects, broader brand identity experiences and an annual report.
Opinion by Richard Baird.
Edouard Malingue Gallery exhibits work by emerging and established artists from around the world across its 6000 sq ft space in central Hong Kong. Through collaborations with international curators, and its own publications, alongside solo exhibitions, the gallery looks to introduce art into public spaces and to stimulate public discourse.
The gallery features an interior that juxtaposes the white unblemished walls and plinths you might expect from a modern art gallery with the irregular qualities and cool greys of cast concrete, exposed utilities, strip lighting above and grey tiles below. It also utilises a visual identity system developed by Swedish graphic design studio Lundgren+Lindqvist. This was launched to coincide with the gallery’s move to larger premises.
Lundgren+Lindqvist’s visual identity concept makes a connection between the three strokes of a simplified E and M (the initials of Edouard Malingue), the three words that make up the gallery’s name (Edouard Malingue Gallery) and its location on 33 Deux Veux Street. This is visualised as trisections through a grid system which underpins the print and website layout of custom typography, and informs the number folds across leaflets, letters and posters.