Saxton Cider by Supply
Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia. The products identity and packaging, developed by Supply, utilises a classic 17th, 18th and 19th century botanical fruit print and engraving illustrative style to communicate a hand-crafted sensibility....
The Lollipop Shoppe by Studio Makgill
Established in 2007 The Lollipop Shoppe is a contemporary retailer designer furniture and accessories located in Brighton, UK. With its own range in development and another store set for London they challenged Studio Makgill to develop an identity that could reflect their growing ambitions, convey a straightforward business nature and unify the shop’s modern and classic product ranges....
Great British Chefs by Hat-trick
Great British Chefs is an application that gives its users access to videos, cooking tips and shopping lists from a range of customisable menus built from over 180 dishes created by twelve of Britain’s top chefs. The apps identity, designed by London based studio Hat-trick is a series of ‘C’ shaped logo-marks created from kitchen implements that resolve the ideas of...
3angrymen by Build
3angrymen is a London based production and digital content company with a client list that includes the NSPCC, ChildLine, Barclaycard, Hovis, Palmolive and TKMaxx. Their new brand identity, designed by Build, draws out the fine colour bands of their previous logo to craft a new, contemporary and sophisticated scan line pattern. Paired with a monospace type choice and contemporary monograms Build’s...
Booki.sh by A Friend Of Mine
Booki.sh is a simple to use facility for the reading and purchasing of ebooks that works across a multitude of platforms. Their new brand identity, developed by Melbourne based design agency A Friend Of Mine created an open aesthetic that blends an illustrative charm, the functionality of the internet and the accessibility of ebooks....
Peter Bailey Company by Bunch
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a...
Norwegian Shipowners’ Association by Neue
Norwegian Shipowners’ Association is a group of businesses that collectively employ over 55,000 seafarers and offshore workers from more than 50 different nations. The association’s new visual identity, created by Oslo based design agency Neue, captures the open sea and sense of knowledge and experience with a two colour square and traditional serif combination....
Google Chrome by Office
Google has started rolling out a new version of their logo designed by Office. This is a significant improvement, gone are the superfluous effects, in a favour of a flatter, but still dynamic logo that is better-suited to increasingly diverse use-cases such as a flat mark laser etched on to hardware. “As the world’s most popular Internet browser, Chrome has...
Bridgestone
Bridgestone is a Japanese company set up during the 1930’s as rubber manufacture, well known for its past involvement in Formula 1 and motor racing it has grown to become the largest tyre manufacturer in the world. To mark its 80th anniversary its logo has undergone a number of revisions to better reflect and expand on the global corporate philosophy of “Serving Society...
Chrome
A number of news sites are reporting a change to Googles Chromium source code that contains a new logomark. Although not confirmed this is certainly an improvement and moves it away from the bright shiny robotic Manga ball and towards a more restrained geometric, abstract disk....
Windmade
Windmade is a new not-for-profit organisation launched by Vestas Wind Systems to brand products that have been made using energy sourced from wind farms on the back of a survey of 25,000 consumers and has already garnered support from companies such as Lego, WWF and PWc. Although the standards have yet to be defined they have released the visual identity...