Åhléns by Happy FB
Posted: February 25, 2019 Filed under: Logo Reviews, Retail | Tags: Art Direction, Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Retail Logos, Still Life in Brand Identity Design, Swedish, Swedish Design, The Best Brand Identities of 2019, The Best Logo Designs of 2019, The Very Best of 2019, Typography, Wordmark Design Comments Off on Åhléns by Happy FBOpinion by Richard Baird
Åhléns began in 1899 as a small mail-order business. Aside from it being one of the oldest it has also grown to become one of the largest retail chains in Sweden. By carefully collating a variety of items across brands and price categories, the retailer maintains its relevance today, understanding and responding to the many ways in which its customers have changed over its long history. Happy FB, the Scandinavian design studio behind Åhléns new visual identity, puts it simply “to Åhléns’ urbane and socially conscious patrons, shopping and sustainability are not contradictions. Inspiration and trends do not equate to use and discard. Premium can be inexpensive and cheap doesn’t necessarily mean a drop in quality”. The retailer’s new visual identity expresses this by taking the well-established Åhléns wordmark and single red and builds this out into a range of changing graphic expressions, imbuing a variety of touchpoints, material and digital, with more character whilst retaining a recognisable immediacy through simplicity.
Kaiyo by Pentagram
Posted: February 18, 2019 Filed under: Art and Design, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Natasha Jen, Typography, Women of Design, Wordmark Design Comments Off on Kaiyo by PentagramOpinion by Richard Baird
Kaiyo, formerly Furnishare, is an online platform for the reselling and buying of used furniture, currently available in New York City and New Jersey, but with the intention to expand this internationally. Kaiyo picks up, inspects, cleans, photographs and uploads furniture to its online catalogue, easing the difficulties of selling secondhand online. It is part of a growing up-cycling movement, challenges the notion of seasonality promoted by large furniture retailers and was created in response to the approximately 8 million tons of furniture that ends up in American landfill each year. Eco-modernist, good design available to everyone, reuse and longevity are central to Kaiyo’s positioning. This was developed by Pentagram partner Natasha Jen and team, alongside naming and graphic identity which runs across website, brochure, van livery, tote bag and box tape.
A’18 by Pentagram
Posted: January 7, 2019 Filed under: Architecture and The Built Environment, Graphic Design Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Natasha Jen, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography, Women of Design, Wordmark Design Comments Off on A’18 by PentagramOpinion by Richard Baird
AIA Conference on Architecture is an annual three-day event that explores what is new and now in architecture and design. In 2018 this took place between June 21st and 23rd at Manhattan’s Javits Center, a pioneering modernist space frame structure designed by architect James Ingo Freed. The event is made up of workshops, seminars and city tours across the five boroughs of New York City as well keynotes from those working within the fields of both architecture and design who spoke of their approaches to making a difference to cities across the globe.
Pentagram partner Natasha Jen and team developed the visual identity for A’18, building on the graphic identity developed for AIA, also designed by Pentagram. This captures the vibrancy and life of the city, and the idiosyncrasies of its diverse neighbourhoods. This linked the welcome desk with takeaway assets that included tote bags, Metro Cards and city map.
