By expertly crafting high quality padel rackets Padelsmith has positioned itself as the antithesis of quick churn and mass production rackets. It new visual identity, designed by Thisaway supports this positioning through a new ‘Padel. Uncompromised’ became the idea, an expression of commitment, and settling for nothing less than the best; innovative design and expert engineering, quality materials and traditional manufacturing, authentic provenance and unmatched performance. As part of the new visual identity, Thisaway devised a logo that reflects this craft through an elegant typogtapic form that, through gentle caligrphic strokes, completes the outline of a padel racket. Gorgeous.