Opinion by Richard Baird.
Arrels (roots in English) is a Spanish shoe brand, established by cousins, friends and partners Javier & Pepe Llaudet, and inspired by the Mediterranean, its traditions, rhythm, colour and creative atmosphere. Javier & Pepe also draw on the city of Barcelona (the place they want to be), the countryside (where they are from), and their passion for music.
These inspirations make their way into Arrels’ new brand identity, created by graphic design studio Hey, through colour contrast, the irregular texture of torn paper, the traditional flourishes of a serif and the modernity of a sans-serif. This new identity links brochures, packaging, business cards and website.
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.
Curated by Richard Baird.
October’s highlights included SocioDesign’s work for Twice Fashion, Mucho’s brand identity for Tina Frey Designs, Marx Design’s brand identity and packaging for Bruce Juice, and Park by Glasfurd & Walker. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. This feature brings together the most interesting, unexpected or unusual projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic that appropriately play with colour, texture, layout, form, type and print finish.