Christopher Doyle & Co.
2026, Australia, Printing
Okay. This is going to be a review of two halves. I hate the TM. It’s a claim to something that is unregistered, so without the R, it’s pointless. I’ve seen it used to create visual balance in an unbalanced logo, or confer some kind of pseudo legitimacy, which aggravates me, but that’s not the case here. But whyyyy. Drop it. It just adds more width.
Is that a T-shirt in a cropped ‘M’ for a merch-focused screen printer… 🫠 Love! It’s industrial, brutal and heavy. And the weight looks great alongside trending micro-graphics and fine lines, sufficiently technical. A good bit of contrast, and relevant to manufacturing (a single consistent flow) and the detail of clothing labels and good quality merch.