‘Lead generation for creative agencies’. It’s one of those lines that makes complete sense to some but sounds like gobbledigook to everyone else. ‘Lead generation’ is a general mystery, unless your job depends on it. And what is a creative agency after all? But of course, so far as branding is concerned, ‘everyone else’ really doesn’t matter. Hitting the spot...
‘There’s better ways to build’ is Baseline’s opening gambit on its landing page. And Surrey Hills-based Garbett worked with the government and commercial builder to bring this and its core values of simplicity, precision, clarity and transparency to life. ‘Every successful build needs the right foundation’. This notion is expressed through a single unit that expands and grows into a dynamic system of blocks, not quite...
The skateboarding learning curve is really defined by the individual. There are lessons (passed down or shared online), but much of it is practice (and patience). Further, and perhaps more importantly, skateboarding is expressive, it’s fused with personal style. Timeless tricks are given an individual twist that keep it evolving and competitive. Iconic skateboarding brands have grown out of the...
After seeing Collins’ work for the San Francisco Symphony – a pioneering typographic and digital experiment with Swiss foundry Dinamo – I thought it would be some time before I’d be surprised by another visual identity in the music space. Sure, there’s an abundance of styles and artists to be inspired by within an art that has evolved in tandem...
After the scientific successes of CERN’s Large Hadron Collider (and its blessed failure to create any world-destroying black holes), the research organisation has an even greater need for speed. The team of scientists over in Geneva has been illuminating the nature of our universe since 2009: accelerating and smashing particles together, then snatching glimpses of their tiny collisions. Their appetite...
Big C Charters is a premier charter service located in the San Francisco Bay Area, offering hands-on fishing trips and excursions. The company gets its name from Christian Cavanaugh, captain, founder and former professional basketball player. With a growing fanbase and fleet, Mucho was commissioned to create a new logo, colour palette and custom typeface for the brand, as well...
A guest article from Seth Rowden on Farmyard Frozen’s brand language. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Formed in 1911, while San Francisco was rapidly rebuilding after the devastating earthquake of 1906, the San Francisco Symphony (SFS) has been serving audiences in the Bay Area and beyond for 111 years. In 2018, Esa-Pekka Salonen – a Finnish conductor and composer – was announced as the incoming musical director, with his tenure to start during the fall season...
Panettone has origins as far back as ancient Rome, but its connection to Christmas was first established in the eighteenth century. This sweet bread – originally from Milan – has earned its place across the globe as a staple of the festive season. However, earlier this summer, Barcelona-based twins Chiara and Francesca Pavolucci opened a bakery to bring panettone to...
Few products have successfully integrated ethical, sustainable and environmental concerns with a product than coffee. It’s hard to imagine a time when the conditions of cultivation (both human and environmental) were not equal to flavour and – if we’re getting technical – whether the roast is blended or single origin. With its smaller volumes, the speciality coffee market has challenged...
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...