BP&O Voices
Rich Baird on Design History:
CBC by Burton Kramer, 1974
The story of Burton Kramer’s logo for the Canadian Broadcasting Corporation....
Chyna Club by Bibliothèque
Over the past few decades, high-street menu-scribbler Wagamama has become a rare beacon of actually-very-nice-food among a sea of uninspiring spicy chicken, Giraffes, and Five Guys (arguably, simply too many guys). It turns out Wagamama has some pretty big-name siblings: Mayfair’s Michelin starred, celebrity-beloved Hakkasan; Thai stalwart Busaba; Cantonese eaterie Yauatcha; and Turkish restaurant chain Yamabahce all sit within the...
Superkeen by B&B Studio
There has never been more awareness of allergens and inflammatory ingredients, with lupins and sulphites now on the mainstream radar alongside common culprits like gluten and dairy. At the same time, nostalgia and anemoia (‘a feeling of yearning for a past that you never experienced’) have become driving forces shaping contemporary tastes. Direct-to-consumer cereals neatly bridge a gap in this...
Sendwave by DesignStudio
The concepts of ‘money transfer’ and ‘community’ don’t immediately seem to go hand in hand: the former feels cold, slightly dry, potentially confusing and rather literally transactional; the latter is all cuddly and feelings and people-y. But uniting these two seemingly disparate worlds is exactly what DesignStudio did recently in its rebranding of Sendwave, a digital platform offering money transfers...
Logo
Sustana
Collins
2024, USA, Paper
Logo
Spora
Mucho
2024, UK, Biotech
The Dinner Ladies by Universal Favourite
‘Dinner ladies’ doesn’t have the most glamorous connotations in England – depending on your experience at school, it likely conjures up memories of scoops of greying, tepid mash-adjacent slop unceremoniously plopped onto a plate; something to do with turkey dinosaurs; a troop of formidable but visibly jaded people responsible for making every school smell like on-the-turn cottage pie from around...
West Loop by Landor
The official blurb that surrounds Chicago’s West Loop area is that it’s the city’s ‘hottest neighbourhood… a foodie mecca’, according to Choose Chicago, a ‘cultural powerhouse’, in the words of Landor, which recently created its new brand identity. Having never been to West Loop, or even Chicago, it’s hard to get a grasp of what this all really means. Such...
House of Reptile by Studio Gruhl
It’s not often that BP&O covers record label design. Unlike sectors such as fintech or FMCG, record labels naturally lend themselves to the more creative side of design and branding – they have far more niche audiences, and usually don’t have to work as hard as something aimed at the supermarket shelf to stand out or appeal to mass audiences....
Oatier by AllGood
Demand for dairy alternatives continues to surge. In the United States, plant-based milks and proteins are reportedly popular among a third of adults thanks to their perceived health benefits, as well as consumers’ increasing environmental awareness and plant-based lifestyles. Soy, of course, was the OG substitute, until almond milk came to dominate the market. But now, it’s all about oats....
Sense by Buck
Since the pandemic, sexual wellness offerings have carved out a space on the shelves of beauty and pharmaceutical retailers, from Sephora to CVS in the US, and even Boots in the UK (founded 1849). According to business insight platform Crunchbase, that’s thanks to ‘an increased cultural shift that embraced sexual pleasure as a crucial component of physical and mental health’....
Ashton by LG2
For the rest of the world, Canada is synonymous with a few things – maple syrup; Celine Dion; wholesome, generally nice people; Neil Young; and when it comes to the realm of food, poutine (fries with cheese curds and gravy, for the uninitiated). Having opened back in 1969, Ashton is the oldest poutine chain in Canada. With 23 branches in...