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HIUT by Pentagram, 2026
Hugh Miller’s team at Pentagram worked with men’s fashion brand HUIT to help tell its story through a new visual identity, crafting a more elevated, premium expression while providing the flexibility for the brand to evolve. Part of this included the design of a new logo. This moves away from what was an aggressive and sharp symbol that called to...
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Xerox by In house, 2026
The last time I recall thinking about Xerox was a year ago, browsing a couple of pages from a Lippincott & CI book from the 1960s. Like IBM, and many post-war technology companies, Xerox has merged with and acquired so much that it’s difficult to tie them to any one thing. Today, it’s all infrastructure and services. Back in the...
Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well
It’s always a joy to see an international design agency lavish the same respect, care, and craft on a relatively unknown, thoroughly local, but much-beloved brand as they would on, say, a household name product or world-renowned institution. And that’s exactly what Base Design (Kanal, 4P’s, The Huntington) – which has outposts in New York, Brussels, Melbourne, Geneva, and Saigon...
BP&O Voices
Packaging:
A New Kind of Black Gold
Packaging expert Lisa Cain shares her opinion on Smörgåsbord’s branding and packaging for Coaltown Coffee....
Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”
Rerun is described as “a unified data layer for physical data that helps teams build smarter robots” which consists of two parts: Rerun SDK, “an open source library and tools for logging, storing, querying, visualising, and training on multi-rate, multimodal data”; and Rerun Hub, a “data catalogue and backend for large scale storage, access, and streaming of robotics data from...
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MoN – Museum of Narratives by Pentagram, 2026
Pentagram developed the strategic idea of ‘dimensional time’ for Japan’s Museum of Narratives as a way to express that while time might be experienced as linear, ideas, traditions and culture don’t behave that way and further, they recur, get reinterpreted, loop back to find new meaning in a different age. Pentagram’s logo, a spiral monogram, is perhaps the most literal...
Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity
The Museum of Narratives (also known as MoN Takanawa) is located in Tokyo’s Takanawa Gateway City, and opened a couple of months ago in March 2026. It’s something of an experimental museum with a cross-disciplinary programme spanning visual art, installations, and performances themed around everything from society to art to science, manga, and anime; merging traditional Japanese culture with hyper-modern,...
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Ela Vinhos by Pedro Vareta Studio, 2026
Pedro Vareta Studio are so pleased with their logotype for Ela Vinhos they made a cute little gif to show us how each letter is informed by the contours of a red wine bottle. It’s wholly unnecessary, it’s totally felt, it doesn’t need an explanation. The full logotype is gorge, full of character, even the abbreviated ‘E’ symbol, used on...
BP&O Voices
Packaging:
Daylight Savings
Packaging expert Lisa Cain shares her opinion on ready-to-drink sparkling tonic brand Sunwink....
Creative Spark’s bold, no nonsense identity for hair loss brand Leo
Leo is billed as a “hair rejuvenation brand”, founded by duo Jason Saks (who carries the rather sweet, and quite funny job title of Director of Hair Loss) and his son Joe, with the broad aim to make hair loss feel “less isolating and less complicated”. According to Manchester-based design agency Creative Spark, which has created the superb new identity,...
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Ideogram by How&How, 2026
Ideogram is one of the many new AI image generation tools developed for the design industry, promising post-image generation editing functionalities; essentially a prompt-based Photoshop alternative. This integration of AI into human-led creative workflow is beautifully expressed through Ideogram’s logo, a representation of the mind and a negative space ‘I’. This is also furthered in the balance of the organic...
Another Collective’s identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes
Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ – the ‘what something looks like’ divorced from the world around it, food trends aren’t just about ‘edible stuff’, or ‘what things taste like’. Such movements both hold up a mirror to, predict, and feed back to us (literally, in the...