Hometree by How&How
It’s all well and good for a design agency to make some wild, boundary-pushing, all-singing all-dancing work for things like Gen Z healthcare products; or ‘top shelf’ spirits; or craft beer. But most client projects aren’t going to be the sort of thing that merits bright orange and typography that dances around the boundaries of legibility. And arguably, it’s those...
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Rich Baird on Design History:
Bata by Design Research Unit, 1969
The story of Design Research Unit’s 1969 logo for Czechoslovakian shoe manufacture and retailer Bata....
Wholesome by Universal Favourite
Wholesome is a new breed of supermarket that doesn’t fill a gap in a market so much as it positions itself at a nexus of multiple intersecting demands. The pursuit of ethical grocery and household shopping has, for decades, been both deeply commendable and exasperatingly time-consuming, expensive and convoluted. One supermarket will stock Fairtrade products but have a scant gluten-free...
Expensify by The Collected Works
According to The Collected Works, one of the main reasons its recent client Expensify was looking to rebrand was to remedy a perceived mismatch between the ‘wacky’ vibe of the brand’s marketing and ads (namely its 2019 Superbowl commercial), and its core visual identity. Which begs the question – how far does a brand identity itself have to mimic or...
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Beatport
Kurppa Hosk
2021, Sweden, Music, Technology
Recchiuti by Manual
Recchiuti Confections is a San Francisco-based gourmet chocolatier that creates chocolates with unique flavour combinations. Using traditional European techniques, with locally sourced ingredients from Northern Californian farms and markets, Recchiuti’s chocolates have earned a loyal customer base and several accolades. After 25 years in business, Recchiuti sought the expertise of Manual – a local design studio – for a brand...
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Western Union
Love St. and Co.
2023, USA, Money Transfer
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Pursuit
Gander
2023, USA, Social Enterprise
Erbert by AUGE
Few countries on Earth take their food as seriously as Italy. It’s not difficult to justify the enormous pride Italians take in their spectacular culinary heritage, with their cuisine considered the ‘most exported’ on the planet. But while the wider world is undeniably in thrall, Italians’ patriotic palettes create and necessitate a notoriously conservative domestic cooking culture. Italian ingredients, recipes...
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Clarysse
Skinn
2023, Belgium, Textiles
Casa Malka by Nihilo
Branding agency Nihilo is more adept than most at shattering stereotypes – both in the work they make, and in terms of who the agency is, and what it’s all about. Founded by designer Emunah Winer and writer Margaret Kerr-Jarrett in Israel in 2021 and now based in Columbus, Ohio, the agency takes its name from the Latin term ‘creatio...