The ‘Stack’ Group, such an invitation for a logo designer. Why complicate things? It’s a group, so duplication, and an S expertly linking the stack. Simple. Works well at different sizes and feels full corporate, straight from the modernist playbook kinda thing. There’s a lovely flow between the blocks, and a good balance of positive and negative space. The case...
Packaging expert Lisa Cain shares her opinion on Studio Bland’s work for Australian butter brand Bu Deli....
The Norton Museum of Art began life in 1941 in West Palm Beach, Florida, and in the near-century since, its whole raison d’être has been based around its role as a place where “art and life meet as a part of everyday art”. As such, it acts as more than a look-don’t-touch-style gallery space: the garden, gallery and restaurant are...
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Pony repositioned Smartstream, moving it from a traditional fintech provider and towards a contemporary data and AI business, reframing its narrative around intelligence, scale, and forward momentum. This reframing can be seen in the logo, with positive space framing the negative and creating an ‘S’. Today, what the logo can do in motion is also important. Here, it splits apart...
Oooh look at this little logo delight designed by Polar for Brazilian institution Escola + Natureza. The institution transforms urgency and optimism into actions to defend and promote children’s rights by adapting school spaces to new climate realities and reconnect children with the natural world. You can literally see the words ‘urgency’ and ‘nature’ pinned big on a moodboard for...
Packaging expert Lisa Cain shares her opinion on Beta Design’s work on Fussy’s refillable hand soap....
Oslo’s Nationaltheatret (simply translated to English as National Theatre) first opened its doors more than a century ago in 1899, and has since come to not only reflect, but actively shape cultural identity in Norway. Having staged everything from more traditional Norwegian dramas from the likes of Henrik Ibsen to experimental contemporary works, the building itself is also a marriage...
Sydney-based Mecca Coffee started life in 2005, and has since become one of the city’s leading specialty coffee roasters, importers, and retailers. To mark the company’s 20th anniversary, Christopher Doyle & Co. (Ortto, Machine Screen Printers, New Aim), which is also based in Sydney, was brought in to evolve its brand identity across “packaging, merchandising and collateral systems,” Doyle explains....
Packaging expert Lisa Cain shares her opinion on PepsiCo Design and Innovation’s work on Mirinda....
Okay. This is going to be a review of two halves. I hate the ™. It’s a claim to something that is unregistered, so without the R, it’s pointless. I’ve seen ™ used to create visual balance in an unbalanced logo, or confer some kind of pseudo legitimacy, which aggravates me, but that’s not the case here. So, whyyyy. Drop...
Look, this logo is going to call to mind a few things, Australia’s ABC logo, for example. But, as much as I am knee deep in logos, with both this blog and running LogoArchive, you have to appreciate a total picture, whether something can be protected, and to what extent? Across all industries, all countries, all time? Are ABC and...