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Atlantic Theater 2018 – ’19 Season by Pentagram

Opinion by Richard Baird

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2018–19 season

Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.

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OfficeUS Manual by Pentagram

Opinion by Richard Baird.

Book designed by Pentagram's Natasha Jen for OfficeUS Manual published by Lars Müller Publishers

OfficeUS Manual is a guide to the American architectural workplace over the past century. It is the third book in the OfficeUS series which deals with the development of international US architectural practices, and offers insight into the office life of these over the past 100 years; how they have changed and remained the same. It does this through the compiling and presentation of job listings, timesheets and estimates, work furniture and reception areas, office hours and benefits.

The book is marked by its approach; a balance of criticality, conviviality and deadpan documentation, in its mix of isolated objects, technical drawings and iconography, contemporary reflections by more than fifty architects, artists and writers, and a scope that covers the meta, macro and micro.

The book was edited by Eva Franch, Ana Miljački, Carlos Mínguez Carrasco, Jacob Reidel and Ashley Schafer and published by Lars Müller Publishers. It is a paperback measuring 160 × 240mm, made up of 288 pages featuring 461 illustrations and was designed by Pentagram partner Natasha Jen and team.

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Shakespeare In The Park 2018 by Pentagram

Opinion by Richard Baird

Posters, signage, website, t-shirts, tote bags and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.

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