Exploratorium After Dark by Collins, United States

Opinion by Richard Baird

Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. These include a pitch-black dome, fog bridge, large-scale kaleidoscope, light displays and array of image bending mirrors. Every Thursday the museum hosts After Dark, an adults-only event. It is a chance to experience the museum’s over 650 interactive exhibits during the evening, to socialise, listen to guest speakers, watch films and listen to music. Exploratorium worked with design consultancy Collins to reimagine After Dark, to give it a stronger sense of identity and a distinctive campaign concept across membership cards, magazine covers, online banners, large format posters and social media. This is the first part of an ongoing collaboration that will help promote the museum’s work and programming over the next two years.

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