Posted: Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Grey, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts In Use: Atlas, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Stationery Design, Swedish Design, The Best Graphic Design Work of 2017, The Very Best of 2017, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards
Opinion by Richard Baird
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging design, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.
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Posted: Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Build, Designed in Leeds, Fonts in Use: Relative, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Monochromatic Brand Identities, Packaging Company, Packaging Design Resource, Sans-serif Logotypes, Skincare, Structural Package Design, Type Foundry: Colophon, Typography
Opinion by Richard Baird.
Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.
Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.
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