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OTHR by Franklyn, United States

Opinion by Richard Baird.

Branding by New York-based design studio Franklyn for innovative product design company OTHR

OTHR creates unique objects that take advantage of new production methods and materials, and brings together the world’s best designers and transformative technologies. OTHR’s objects exist at a point where art and design intersect, are simple, practical but desirable in form, and are manufactured and individually numbered to order in a way that has minimal environmental impact.

OTHR designers include British designer Sebastian Bergne, Claessen Koivisto Rune from Stockholm and New York studio Todd Bracher. These designers contribute to a diverse catalogue of objects for juicing, cutting and holding, and share the philosophy of owning fewer but better things.

With simplicity at the centre, New York-based graphic design studio Franklyn created a new brand identity and delivery system to compliment the extraordinary nature of OTHR’s products. This included logotype and logo design, and extended to illustration, packaging and posters.

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Linden Staub by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Logo and business cards with gold foil and embossed detail for UK model agency Linden Staub by Bibliothèque.

Linden Stuab is a UK-based model agency challenging industry conventions with their mantra ‘Empowering Women’, and by acting as a mother agency to all of their models. The name Linden Staub, derived from the maiden names of the two founding partner’s mothers, is an expression of this, and alongside the agency’s strong human-focus, was the basis for their new brand identity, created by graphic design studio Bibliothèque. This links a variety of collateral, from stationery and business cards to model cards, tote bags and a new digital platform that takes a journal-like approach to content.

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Paco Rabanne by Zak Group, United Kingdom

Opinion by Richard Baird.

Brand identity and Fall / Winter 2017-18 Invitation invitation for French fashion label Paco Rabanne by Zak Group, United Kingdom

Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.

Paco Rabanne’s creative director Julien Dossena worked with the London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new visual identity system, which would coincide with the opening of the label’s first new shop in ten years. Zak Group revised logo and monogram, devised a custom typeface and took a new approach to show invitations, lookbooks and bags, campaigns, art direction and website.

This post was updated June 2017 with images of, and insight into, Paco Rabanne’s latest lookbook and show invitations, also designed by Zak Group.

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