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Niche Wine Co. — Somm by Frost, Australia

Opinion by Richard Baird.

Packaging design by Sydney-based Frost for Niche Wine Co.'s limited edition release Somm, an Australian Shiraz

Somm is a limited edition Australian Shiraz from Niche Wine Co., a winery that embraces an innovative dry farming process that yields fewer yet higher quality grapes with an intensity of flavour and colour. With a desire to convey an established, old vineyard feel, and a sense of heritage and sophistication, Niche Wine Co. worked with Sydney-based studio Frost to develop a name and wine label design.

Inspired by the sommelier, a trusted and knowledgeable figure in the world of wine, Frost developed an idea based around the sommelier’s notebook, literally translating the spontaneity, insight and personable qualities of this directly onto label and tissue paper, then packaging bottle into bespoke wooden box.

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The Dayrooms by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Gift voucher designed by Two Times Elliott for Australian fashion boutique in London The Dayrooms

The Dayrooms is a multi-label womenswear store, located in the London district of Notting Hill, created by Aytan Mehdiyeva and Zumrud Mammadova. The store gives a UK platform to emerging Australian designers and is an expression of Aytan and Zumrud’s shared passion for fashion and travel, and Aytan’s love of photography, textiles and Australian craftsmanship. This is reflected throughout The Dayroom’s graphic identity, developed by Two Times Elliott, not only in the simple but carefully crafted intersection of reductive graphic expression and material detail, but in the concept of curated moments, expressed through language, image and objects.

Building on their work for The Dayrooms’ retail space, Two Times Elliott also went on to develop graphic identity, spacial creative and brand direction for The Dayrooms Café, an Australian-inspired organic café located in the London boroughs of Holborn and Notting Hill. Assets included loyalty cards, coffee cups, takeaway bags, branded tissue paper and website.

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Blå Bär by BVD, Sweden

Opinion by Richard Baird.

Brand identity and bags by Swedish studio BVD for Blå Bär, an Osaka-based retailer of Scandinavian goods

Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.

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