BPO


Jalm & B by Kontrapunkt, Denmark

Opinion by Richard Baird.

Brand Identity and packaging for Danish bakery brand Jalm & B by Kontrapunkt

Jalm & B is a collaborative effort between baking experts Il Fornaio and Trianon to bring the taste and quality of big city bakeries to people throughout Denmark with a range of premium frozen products that can be freshly baked at home. Copenhagen and Tokyo-based graphic design studio and packaging specialist Kontrapunkt worked with the brand to convey the baking heritage of those behind it through naming, and the craft and quality of the range through image, illustration, type, colour, layout and structure.

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Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

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Designers’ Friend by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity and business card by London-based graphic design studio Paul Belford Ltd. for web development business Designers' Friend.

Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.

The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.

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