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Unfolded by Commission

Opinion by Richard Baird

Packaging design and brand communications by Commission for design and print festival Unfolded at The Gmund Paper Factory

Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue between creative individuals, providers of printing services, brand managers and experts from the business and agency scene. Unfolded also hosted lectures, keynote speakers and panels around brand strategy, materiality and sustainability. An exhibition, running in parallel to these events, showcased the latest developments within the industry.

The innovative dimension of the event, its desire to develop industry discourse, and the potential of design, material and print to synergise, is expressed in the delivery, presentation and form of the Unfolded invitation, created by London-based design studio Commission. This is initially marked by the impact of colour and type, volume and robustness, form and mechanism yet, and in contrast, is followed by the framing of a delicately micro-perforated and block foiled invitation.

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Tea & Glory by Socio Design

Opinion by Richard Baird.

Visual identity, logo, packaging and signage by Socio Design for loose-leaf tea experts Tea and Glory

Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.

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Korea International Art Fair 2018 by Studio fnt

Opinion by Richard Baird

Visual identity of posters, catalogues, programmes, tickets and banners by Studio fnt for Korea International Art Fair 2018

Each year KIAF plays host to and brings to the Korea domestic market the artworks of international artists and galleries. This year, the 17th Korea International Art Fair took place between the 4–7 October in the city of Seoul.

With a desire to become the pre-eminent art platform of South Korea, serve as a conduit between the Asian and international art scene, and function as a tool in which to introduce vibrant new Korean art to a global audience of curators and collectors KIAF seeks out, collates and presents the groundbreaking and thought-provoking.

Studio fnt worked with KIAF to develop a new visual identity for the fair. With such a wide variety of works on display; those of different origins, techniques, physicalities and modes of expression, the confluence of spot colour, proportionality and abundance serve as a unifying visual language that links posters, catalogues, tickets, banners and tote bags.

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