Lorod by Pentagram’s Natasha Jen, United States
Posted: January 24, 2017 Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: American Design, Art Direction, Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Pentagram, Fonts in Use: Austin, Graphic Design, Graphic Design Blog, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Lookbook, Minimal Design, Minimal Logos, Minimalist Brand Identities, Natasha Jen, Sans-serif Logotypes, Swing Tag Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, Type Foundry: Commercial Type, Typography, Women of Design 2 Comments »Opinion by Richard Baird.
Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.
This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.
Someone Somewhere by Sociedad Anónima, Mexico
Posted: January 11, 2017 Filed under: Fashion, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Coloured Paper, Condensed Logotypes, Design For Print, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Lookbook, Mexican Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, Type Foundry: Grilli Type, Typography, Uncoated Papers & Cards Comments Off on Someone Somewhere by Sociedad Anónima, MexicoOpinion by Richard Baird.
Someone Somewhere is a clothing and accessories brand. Each of its products are designed and made in Mexico by small communities of textile artisans. The social and cultural contexts that are the foundation of brand are expressed by its new visual identity, created by Mexico City-based graphic design studio Sociedad Anonima, through naming and a graphic device that calls out maker and origin.
Qoñi by Leo Burnett, Canada
Posted: January 6, 2017 Filed under: Fashion, Logo Reviews | Tags: Art Direction, Brand Identity Reviews, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Canadian Design, Design For Print, Design Opinion, Design Reviews, Fonts in Use: GT Walsheim, From Toronto, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Lookbook, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, Swing Tag Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Grilli Type, Typography, Unbleached Materials, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird.
Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and extending to promotional material and retail tags.
