Designed by Seachange
TWYG by Seachange
At some point over the past half decade or so, someone somewhere decided that vowels were profoundly uncool: see Anthropologie’s wedding line BHLDN; “virtual sneaker” brand [what?!] and Nike acquisition RTFK; Blndr (yes, it’s a blender) and the likes of Tumblr, Pixlr, and Flickr, which dared to sneak in just the one. Reading such words feels a bit like learning...
Paws Off! by Seachange
Anyone who’s ever had a dog, or just interacted with one, has likely spotted that over and above pretty much anything, food is the centre of their universe. Unfortunately for us, though, it’s not just dog-safe food that they’ll do whatever it takes to get their paws on: human food, it seems, often has the most appeal. But just as...
Loot by Seachange
Where have all the simple playful ideas gone? You know the ones, a bit of wit, spun into a multitude of playful expressions across a number of different touch-points? Design craft has gotten so good over the last few years, but I miss the smile-in-the-mind stuff. Paul Belford’s New Chapter, Seachange’s Think Packaging and Mucho’s Art Walk. They’re not strategic...
Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...
TWELV. by Seachange
Maybe the recent explosion in astrology is thanks to a more secular society; or a post-Covid sense of generalised uncertainty that’s left us grasping for answers. Perhaps it’s the rise of Instagram/TikTok influencers; or maybe it’s just because its foundations lie in astronomical reality that’s been harnessed by civilisations stretching back tens of thousands of years. Whatever it is, where...
The Wool Pot by Seachange Studio
More plants, less plastic. A noble mission. Over the last decade, revelation has followed revelation with regards to the environmental impact of what seemed like the most innocuous of objects. Now it’s the turn of the humble flower pot. Yep, that. Stacked and sitting empty in the shed, or at the bottom of the garden. It turns out that these...
Mama Mexa by Seachange
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
Think Packaging by Seachange
Cutting and creasing since 2010, Think is a design-driven structural packaging agency with an over-arching emphasis on form: ‘the neat bevels, the tight creases, the perfect fit’. The team of cardboard engineers has an international reputation thanks to its portfolio of award-winning work for global studios and brands, from startups to industry leaders, including Marx and Supply (New Zealand), OMSE...
We Compost by Seachange
When organic waste breaks down in landfill, methane, a potent greenhouse gas, is released. This has been identified as a significant contributor to climate change. Through composting, this organic waste can be repurposed as a soil nutrient which can then play a role in developing local and sustainable methods of regional food production. The challenge of turning this into a...
Supertrash by Seachange
Supertrash is a family-run New Zealand-based refuse collection service that helps to divert waste from landfill by employing circular solutions; these are typically recycling, reusing or repurposing. Although small they have big ambitions and are innovative and disruptive in their approach and ideology. Since 2012 Supertrash has diverted almost 6m kg of waste away from landfill. It is a challenge posed...