Atlantic Theater 2018 – ’19 Season by Pentagram
Posted: September 11, 2018 Filed under: Graphic Design Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Colour in Use: Fluorescent, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Fluorescent Ink, Form Language, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best of BP&O, Theatre Logos, Theatre Programme, Typography, Women of Design Comments Off on Atlantic Theater 2018 – ’19 Season by PentagramOpinion by Richard Baird
Atlantic Theater Company continues to work with Paula Scher and her team at Pentagram, this time on the campaign for their 2018–19 season. This is characterised by a contrast of bright fluorescent gradients and solid black ink. These fill, define and intersect the condensed sans-serif letterforms and graphic emblem of the theatre; the megaphone A, designed and introduced in 2015. This runs across a printed programme of upcoming productions, kids programming and educational opportunities.
Shakespeare In The Park 2018 by Pentagram
Posted: May 30, 2018 Filed under: Graphic Design Reviews, Theatre | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Campaign Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Festival and Event Brand Identities, Fonts in Use: Knockout, Graphic Design, Graphic Design Blog, Paula Scher, Poster Design, Sign Design, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best of BP&O, Theatre Logos, Type Play, Typography Comments Off on Shakespeare In The Park 2018 by PentagramOpinion by Richard Baird
Shakespeare In The Park is an annual event and series of free performances presented by New York’s The Public Theatre that will take place at the Delacorte Theater in Central Park during May and throughout June. This year will see performances of Othello and Twelfth Night. These are being promoted by a campaign developed by Pentagram’s Paula Scher, with assets such as signage being designed and deployed by Public’s in-house team. This builds on the enduring identity Paula Scher designed for the theatre in 1994, revised in 2005 and 2008, maintaining its impact and dynamic qualities whilst working in a new and distinctive colour palette of bright gradients, contrasting solid blocks of black and a strong sense of the systematised and the architectural. Alongside the tagline “Be In The Park” this links signage, static and dynamic posters and billboards, t-shirts, tote bags and newspaper advertising.
Talawa by Spy, United Kingdom
Posted: December 2, 2015 Filed under: Logo Reviews, Theatre | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, British Design, Brochure Design, Business Card Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Spy, Designed in London, From the United Kingdom, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Dynamic Logos, Logo Design Trends: Flexible Logos, Logo Opinion, Sans-serif Logotypes, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Very Best of 2015, Theatre Logos, Tote Bag Design, Type Foundry: Commercial Type, Type Foundry: Klim Type Foundry, Uncoated Papers & Cards, Visual Identity Design Blog 2 Comments »Opinion by Richard Baird.
Talawa, Jamaican patois for “small but feisty”, is an all black theatre company that looked to address the lack of opportunities for minorities and their marginalisation at the time of its founding in 1986. Since then it has established itself as one of the most successful theatres of its type in the United Kingdom.
“Our work is informed by the wealth and diversity of the Black British experience, and through that we create outstanding work by cultivating the best in emerging and established Black artists. We invest in talent, develop audiences and inspire dialogue with and within communities across the UK and internationally. By doing so we enrich the cultural life of all.” – Talawa
Talawa has a diverse portfolio of productions, from Shakespeare to African classics, Oscar Wilde to new Black British, and from Nobel-prize winning playwrights to musicals. Some of these have gone on to win awards, tour internationally, and have provided many of its staff and performers with the skills necessary to go on to develop successful careers in radio, film and television.
London based Graphic design studio Spy worked with the theatre to develop a new brand identity and visual language that would help convey the theatre’s powerful spirit. This went on to include an animated logo, stationery, business cards, posters and website.
