Junction Moama designed by Seesaw

Opinion by Richard Baird.

Junction is a bar and restaurant situated within the tourist district of the Australian twin-towns of Moama and Echuca, both of which have histories that began in the middle of the 19th century and grew to share a border along the Murray River. Originally a wooden tavern built by James Maiden in 1840, and named the Junction Inn – a reflection of its location at the confluence of the rivers Campaspe and Murray – it was place were travellers and settlers would converge. Its humble beginnings are now honoured with a new permanent structure, a seasonal menu made from local produce, a variety of craft beers, wines and cocktails, and by continuing to serve as a meeting point.

As part of a new brand strategy, developed and then visualised as a brand identity system by Melbourne-based graphic design studio Seesaw, the Junction Inn has been shortened to Junction, and expands on the concept of meeting points, not just of people or rivers, but of past and present, the town and the outback, regional taste and craft brews. This manifests itself across a rich interior design and visual identity treatment which included menus, stationery, signage and business cards, bound by a variety of material textures, high-quality handcrafted finishes and a subtle urban quality.

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