BPO


The East Cut by Collins

Opinion by Richard Baird

Graphic identity and hoarding designed by Collins for the new San Francisco neighbourhood of The East Cut

The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new neighbourhood that would resolve and express its historical context and its reinvigorated and modern outlook. This links a variety of print and digital communications that included posters, business cards, hoardings, signage and website.

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UNSW Built Environment by Toko

Opinion by Richard Baird

Graphic identity designed by Toko for the UNSW Build Environment faculty and exhibition design for the annual Luminocity exhibition

UNSW Built Environment (BE) intends to develop global leaders in architecture, planning and construction, and help shape resilient, connected, smart and inclusive future cities through its undergraduate, postgraduate and postgraduate research courses. As part of this, the faculty also runs an annual programme of events for students, academics, industry professionals and the general public. These serve as a platform to find out more about the faculty and raise the awareness of and seek to address critical issues that concern the built environment.

Australian design studio Toko worked with UNSW BE to develop a faculty graphic identity and the spacial design of their Luminocity exhibition; a collection of student projects drawn from all seven degree courses and bring to light what it might be like to design and build tomorrow’s cities. Assets included graduate and postgraduate guides, posters and website, signage, display system and layout.

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Mitsulift Elevators by Base Design

Opinion by Richard Baird

Graphic identity by Base Design for elevator specialist Mitsulift

As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.

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