BPO


Lundén Architecture Company by Tsto, Finland

Opinion by Richard Baird.

Logotype and business cards by Finnish studio Tsto for Helsinki-based Lundén Architecture Company

Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design, drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new school and community complex that inspires learning during the day and functions as a meeting place, workshop area and community space during the evening, and an infrastructure proposal that reconsider airport terminal systems for Finland’s air transportation network.

Lundén Architecture Company’s brand identity, developed by Finnish graphic design studio Tsto, is based around a logotype that acknowledges the fragility of structure and the notion that its deterioration begins as soon as it is completed. This is expressed through the breaking apart and reassembly of logotype. This runs across business cards and stationery in a static but transitory state, and in motion online.

Continue reading this article


Raumindex by Moodley, Austria

Opinion by Richard Baird.

Brand identity and business cards by Graz and Wien-based Moodley for Austrian shop design studio Raumindex

Raumindex is an Austrian design, development and project management studio established in 2005 that creates integrated interior and exterior retail environments for national and international clients. Its philosophy is rooted in the shaping and arrangement of form, space and content to create functional and flexible environments to add value and elicit feelings.

With a desire to appear more accessible, and with the intention of conveying a little more about the nature of the studio, one made up of a young team with surprising ideas, the studio worked with graphic design studio Moodley to create a cohesive and expressive new brand identity that lived up to the company’s abilities and portfolio. This extends across business cards, stationery and soon to launch website.

Continue reading this article


Run Mfg by Perky Bros, United States

Opinion by Richard Baird.

Logo and business cards by Perky Bros for Chicago-based independent race design and production company Run Mfg

Run Mfg is an independent race design and production company, creating unique running events with a high-level of detail and creativity, founded by husband and wife team Nathan Barnhart and Elaine Lau working from their studio in Chicago. Nathan and Elaine commissioned graphic design studio Perky Bros to develop a brand identity that would link a variety of printed collateral, which included business cards and race plans, with digital experience. Brand identity is characterised by a series of paths, an electric blue and white colour palette, and a sense of motion.

Continue reading this article