Royal West of England Academy by Spy, United Kingdom

Opinion by Richard Baird.

Brand identity and blind embossed business cards for Royal West of England Academy by Spy, United Kingdom

Royal West of England Academy brings world-class visual art from around the world to Bristol. It is the city’s first art gallery, the UK’s only regional Royal Academy of Art, and is located in a grand Grade II listed building. RWA worked with London-based graphic design studio Spy to develop a visual identity that would feel relevant and engaging, and re-establish confidence in the institution’s mission, both internally and externally. Spy developed a system that works with a vast library of content, and provides staff with the tools to effectively communicate with visitors and potential patrons. This runs across and links a variety of assets including brochures, posters, business cards and website.

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L’Observatoire International by Triboro, United States

Opinion by Richard Baird.

Branding and business card for L'Observatoire International by New York based design studio Triboro

L’Observatoire International is a American lighting design studio co-founded in 1993 by Hervé Descottes. The studio is made up of architects, interior designers, engineers, artists and lighting designers working on a variety of projects, illuminating and accentuating both modern and classical architecture and spaces. These include retail premises and museums, airports, landscapes and concert halls. L’Observatoire International worked with New York-based design studio Triboro to develop a new visual identity. This runs across printed assets that included business cards and a new website.

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BP&O Collections — Beer Mats & Coasters

Selected by Richard Baird.

The Best of BP&O – Beer Mats & Coasters

An extensive collection of beer mats and coasters created as part of a broader brand identity programme, reviewed and published on BP&O between 2011 and 2016. Between them, these highlight how colour, type, image, shape, material choice and print finish contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, photography and illustration, dyed papers, embossed surfaces and foils. Featured studios include Inhouse, Build, Werklig and Bond. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic, or click here to check out our beer collection.

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