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Sardine by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, menus and signage by British studio Here Design for London-based Southern French and Mediterranean food restaurant Sardine

Sardine is a restaurant, located on London’s Micawber Street, with a simple menu of rustic, Southern French and Mediterranean-inspired dishes cooked over a wood fire. It features an interior design of bent wood chairs, open kitchen, steel and light wood table tops and a brand identity created by Here Design. This adds a touch of a mediterranean colour to interior through menus and tile detail, while also linking other assets such as business cards and website.

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Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

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Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Earls.67 by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gift card with gold block foil print finish by Glasfurd & Walker for US and Canadian restaurant chain prototype Earls.67

Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.

Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.

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